I’m doing lots of work on fine tuning our metrics for online marketing.
What I really love about online marketing is that you can measure everything. But the trouble is you need to sort out what the key measures are to help work out what makes money and wha doesn’t.
So we’ve come from not being able to get the metrics we want to being overloaded with numbers that don’t make a lot of sense.
And the next job is to put together a simple report that doesn’t take forever to compile and tells the story at a glance. It’s a huge balancing act.
I’ve come across lots of resources, so that’s good. Now to reduce the complexity to simplicity. That’s hard.
And then working out the benchmarks is the next step. What is a good open rate? What should be the target for bounce rates? How many unique visitors should I aim for?
I know that there are lots of variables to consider in answering these questions. The trouble with online is that it’s all very new and most people are still sorting their way through the maze of numbers.
We are constantly improving out metrics and you should be doing that as well. The better you measure the better the results from your campaigns.
I’ll keep you posted on how we progress. I’d love to hear how you are managing your metrics.
We’ve just finished our 2 day internet marketing workshop. A big job. It was go, go, go.
The big thing - we tested a new workshop model. Basically, keep the entry price low, provide great content with the very best speakers and have speakers sell their services at the workshop.
All worked (except 1 speaker who didn’t provide enough content).
Why this model? From a survey we did in February companies made it clear that they have no idea where to go to get the right suppliers. We heard horror stories about web developers who really screwed up websites because they didn’t understand marketing, people who paid the ‘Google Dumb Tax’ - in other words paid way too much for their Google ads, databases that were very broken and next to useless, etc, etc, etc.
I’ve paid dearly for some internet whoppers and I know how much that hurts.
The Internet Workshop covered all the essentials of what companies can do to get effective internet marketing working for them. I’m feeling pretty good about it right now - the feedback has been great. We need to ’smooth logistics out’ but basically all else hit the spot with our participants.
So I’m looking at how we can help companies get the right advice from the right suppliers - read, and not paying a motsa for it. Anyway watch this space.
Yesterday was Day 1 of our 2-day Internet marketing workshop at the Bardon Conference Centre in Brisbane.
In a packed house, we had our guest speakers presented to the delegates some new ways of getting the Internet and their websites to generate leads, get traffic and convert to sales. We have delegates from the SME, Government and Non-Profit sectors and in multiple industries.
We had Gail Geronimos Introduce the event, Andrew and Daryl Grant were our Keynote speakers and talked about how the transition from traditional marketing to Internet Marketing has helped them. Sue Gardiner talked about copywriting for Internet Marketing. We had Matt and Amanda Clarkson who has developed an eBay business share their story. Barnaby De Palma from Alive online talked about Blogging, Social networks and SEO.
I’ll be speaking today (Day 2) about technology, automation, SPAM and metrics along with Monte Huebsch from AussieWeb Conversion who will be talking about Google Adwords, Meyrick Adams from Gen3 Media talk about his Email marketing solution. West Loh will be introducing online outsourcing options. Then Andrew and Daryl Grant will discuss Internet Strategy to be concluded with Gail Geronimos on “Putting it all together”
I’ve been rehearsing my talk, I’m covering quite a bit and when it comes to technology, it’s important to be succinct as possible. My job is to help the delegates understand how technology can help instead of confusing them with jargon and detail.
If you are at the workshop today, I’d love your comments, not only on my talk, but also my fellow speakers.
We sold out tickets to our workshop “How to Turbo-Boost your Business using Internet Marketing” over the weekend. This is 2-day event is being held at the Bardon Conference Centre in Brisbane this Thursday 3 April and Friday 4 April.
I’m now busy preparing my talk on the 2nd day which will be called “The Insider’s Guide to the Technology behind Internet Marketing”.
If you want to use our live webpage to see if any seats become available due to cancellations, click here or call me 07 3122 6022 and I can check on the system for you.
Here is Monte Huebsch from AussieWeb Conversion revealing his secret technique of measuring Google Adwords Pay-per-click performance to find the best keywords for Search Engine Optimisation.
Just 8 days to our workshop “How to turbo-boost your company using Internet Marketing” in April. It’s approaching very quick and we expect to sell out this week.
For those of you that are attending, we would love to hear about what you’re most excited about learning.
Leave a comment on this post, and I’d love to see what everyone is looking forward to the most.
Here is an exclusive telephone interview Gail did with Andrew and Daryl Grant, our keynote speakers for our upcoming workshop “How to turbo-boost your company using Internet Marketing”.
Listen in now to get some insights to some of the things they will be talking about at our 2-day workshop.
Whilst your listening, read our information page about the event by clicking here.
With over 120 people attending this event, we are running out of tickets fast, and we expect to sell out of tickets before the end of the week. Make sure you register now and don’t miss out on this never-before-assembled group of Internet Marketing Speakers. Click here now
For the best internet marketing ideas submitted to us we will give away 5 places for ‘How to Turbo-Boost your Company using Internet Marketing’. A great Easter prize valued at $995 per place. Enter now to be one of our lucky winners.
Hi
I mentioned the metrics in my last blog. We sat down and went through the endless pages of reports and tracking each result through to find out exactly what each set of figures was telling us.
Then we went back to our trusted gurus and looked at what they did and what their advice was.
The end result - we changed:
- our sales letter
- our price
- our offer by including a deadline
Within a few hours we had 4 sales. Not bad.
What’s next?
We’ll now test our landing page to convert more visitors to sign ups and then to sales. We’ll also test a few more google ads.
We are also going to re-package the product so that we can keep the price down and we can then put a few more products out there.
So the New Year holds more testing for us. We’ll know exactly how this market behaves and we also have a few surprises in store.
Cheers
