Tag Archive for 'copywriting'

Day 1 of our Internet Marketing Workshop in Brisbane

Published
by
Christian Bowman
on April 3, 2008
in Events
. 1 Comment

Achaeus Internet Marketing Workshop Brisbane

Yesterday was Day 1 of our 2-day Internet marketing workshop at the Bardon Conference Centre in Brisbane.

In a packed house, we had our guest speakers presented to the delegates some new ways of getting the Internet and their websites to generate leads, get traffic and convert to sales. We have delegates from the SME, Government and Non-Profit sectors and in multiple industries.

We had Gail Geronimos Introduce the event, Andrew and Daryl Grant were our Keynote speakers and talked about how the transition from traditional marketing to Internet Marketing has helped them. Sue Gardiner talked about copywriting for Internet Marketing. We had Matt and Amanda Clarkson who has developed an eBay business share their story. Barnaby De Palma from Alive online talked about Blogging, Social networks and SEO.

I’ll be speaking today (Day 2) about technology, automation, SPAM and metrics  along with Monte Huebsch from AussieWeb Conversion who will be talking about Google Adwords, Meyrick Adams from Gen3 Media talk about his Email marketing solution. West Loh will be introducing online outsourcing options. Then Andrew and Daryl Grant will discuss Internet Strategy to be concluded with Gail Geronimos on “Putting it all together”

I’ve been rehearsing my talk, I’m covering quite a bit and when it comes to technology, it’s important to be succinct as possible. My job is to help the delegates understand how technology can help instead of confusing them with jargon and detail.

If you are at the workshop today, I’d love your comments, not only on my talk, but also my fellow speakers.

Tricks and Traps of an Internet Business

Published
by
Gail Geronimos
on November 26, 2007
in General
. 0 Comments

Hi
We’re now well into our internet business. It’s taking longer than I thought. There are lots of tricks and traps. In effect, its a new business, a startup. But, there are really great opportunities here. I’ve been surprised at the potential for increasing sales. The more I know the more revenue streams I can see for us to tap into.

Here are a few key things that I’ve learnt:

Some tricks…
- work out who the gurus are and copy them
- pay to learn from others, it’s too painful any other way
- look for models that will suit your business, but you’ll need to think laterally
- monitor, test and measure EVERYTHING OFTEN
- build a mastermind group to learn from each other. This is a new area and there are not that many people who really understand how it works
- get (in other words, pay for) a mentor with experience in internet sales

Some traps
- not focusing on traffic generation - 80% of effort should be on driving traffic to your site
- mediocre copy. In this business copy is king.
- copying websites that ‘look good’. They may look good but do they generate sales? Keep the objective clear: to increase sales
- paying exorbitant fees to marketing companies that don’t understand this business
- not understanding this business yourself. There is plenty of information available so go and read it

I’ll be passing on more about our experiences in later blogs.

Till then, cheers.