Tag Archive for 'business'

Not online yet? You’re losing money for sure

Published
by
Christian Bowman
on December 15, 2009
in General
. 1 Comment

The biggest marketing mistake I see businesses making today is that they don’t combine traditional marketing (media advertising, client calls, events, etc) and online marketing (emails, articles, video, social networking etc).

You may think the internet is irrelevant to your business but you couldn’t be more wrong. The right combination of traditional and online marketing can drastically reduce your overall marketing budget and increase the frequency of contact with both your prospects and your customers.

Online marketing can help you build very strong customer relationships by supporting your existing marketing activities. It can be a bigger sales force than you ever imagined.

The Revolution Has Started
There is a revolution going on right under our noses. The internet is rapidly becoming the place to be. In any given month:

Google has over 7.6 billion visitors
YouTube welcomes 2.6 billion visitors
each day more than 60 billion emails are sent.

Internet marketing is booming. And for good reasons, executed properly it works.

I can hear what you’re saying…
“Yes, but I’m sick of all those emails and so are my customers.”
“That’s OK for people selling widgets but I have a more selective customer base.”

Just stay with me and read the rest of this eZone.

Here’s what’s happening in traditional media…

According to AAP, weekday newspaper circulation in the United States fell by 10.6 per cent in the six months to September 2009, compared with a year ago.It was the largest decline in the past decade.

Also classified ad use is down 51% in 2 years.

Following the Trend
One thing is for sure - today’s 20-30 year olds may not be your current customers but they certainly will be in the future. Understanding how this demographic is accessing information is vital to the future of your business.

Did you know…
-    The majority of the group watch less than 1 hour of television a week
-    They prefer to text rather than have voice contact
-    They do not buy newspapers
-    Avoid untargeted ads (print media, TV, radio) like the plague. This fact alone will change the way companies promote their businesses.

Traditional ad agencies are going broke, newspaper sales are declining rapidly, and television ad revenue is plummeting. And the reason why…the internet is replacing these forms of advertising.

Your customers won’t find you if you don’t have a strong internet presence.

The proverbial stone has dropped into the pond and the waves of change are coming your way. The question is - Are you ready?


Here’s the really good news?
Internet marketing is cheaper, more flexible and totally measurable.


The biggest opportunity…
INSTANT ACCESS to your customers. Customers today are carrying networks with them at all times, on their mobile phone. As marketers we’ve never had this sort of access.

BUT

There is a right way and a wrong way to go about internet marketing. We are all getting bombarded by unwanted nuisance emails. Clearly, most businesses don’t know how to use the internet successfully.

So here’s the GOLDEN RULE to successful internet marketing

“GIVE BEFORE YOU GET”

This is the wrong way

Most businesses get an email and start harassing the prospect with all sorts of information about how great the company is and all the details about their products and services. And it is never ending. It’s just blah, blah, blah. People turn off.

These businesses never stop to find out what’s really works when it comes to internet marketing. All they manage to do is to annoy the hell out of their prospects. Bad move!

The Right Way

Help your customers be more successful by giving them free and useful information. One of the most common forms is to provide free reports packed full of great content.

Here are some examples:

For a business broker:

“How to avoid the 13 most costly mistakes when you buy a small business”

For an air conditioning business:

 ”The 7 steps you can take to reduce the cost of servicing your air conditioners by up to 23%.”

For a Google expert:

“The 6 key elements to get your business on the first page of Google in just 2 weeks.”

Don’t worry about giving away all your secrets. Information alone does not get the job done.

Do not promote your business in these reports. That’s a fatal flaw.

The idea is to set your company up as the expert trusted adviser. It’s your opportunity to show how much knowledge your company has and how you can help your prospects.

Most of my clients don’t have time to prepare these reports and other forms of free information. There is a simple solution. And it won’t cost you an arm and a leg. I’ll cover this topic in my first eZone for 2010.

CALL TO ACTION

Here’s how you get started.

Find out (talk to a few customers) the biggest problem your customers have when it comes to XXX. For example, servicing air conditioners, buying a business, Google ads, etc. Armed with this information you can then get a report written. Keep an eye out for my first eZone in 2010. I’ll explain how to do that.

All the best for the Christmas season, don’t drink too much on New Year’s eve and, most of all, relax.

Do Your Friggin’ Research

Published
by
Christian Bowman
on August 5, 2009
in General
. 0 Comments

I had to pass this story onto you. It’s soooooo true and, unfortunately so common.

This is Perry Marshall’s blog posted yesterday.

To introduce the story…
Perry sits on the board of a startup that has been funded with equity investment. They have a high profile board including Perry. He is trying to get them to do some market research. A subject near and dear to my heart.

Here it is…

Well somehow or another the friggin’ research never really gets
done. Why? Because even though I’m the champion of this idea,
it’s not like I’m getting paid to carry it out, meanwhile El
Presidente has a million distractions.

To their credit, what they do have is hundreds of conversations
with people in their market. Plenty o’ trips to conventions and
meetings with vendors in that market. So it’s not like they
don’t know what people want.

They are legitimately IN the market listening to people. So I
don’t scream too loud.

By the way, we don’t have a product yet. The product was going
to be a paid membership website but mid-stream they decide to
make the membership and the use of the software free, then sell
other things to the members once they’re in the door.

I decide that’s a good decision, a decision which 3 years later
I still think was wise.

One thing that strikes me as a little odd is that there’s always
some Drama Queen contention going on somehow, somewhere.

Like for example there’s this teeny tiny nothing of a company on
the east coast - I’m not even sure it’s even a real company -
who is bickering with El Presidente that we stole the guy’s idea
(not true) and he’s trying to reach a legal settlement with him
via threats of dragging us to court.

The east coast guy seems a total crackpot but El Presidente’s
playing patty-cake with him anyway.

Or for example there’s the company sales manager making $120,000
a year who so far as I can tell does absolutely nothing other
than try to sell banner ads to vendor companies, which is the
financial equivalent of holding a bake sale.

Eventually the sales manager gets fired and then sues the
company for discrimination because the sales manager is 1/16th
American Indian or some such thing.

Meanwhile every time we have a board of directors meeting, El
Presidente plies us to find more investors.

There are two Financial Planners on the board and they know all
kinds of people with money and every month they seem to somehow
find someone who is willing to invest $25K, $50K, sometimes even
$100K of Angel Money into this company, which is burning cash at
a rate of $1 million per year.

Meanwhile we still do not have a product and we still have not
proven in any way, shape or form that we can buy traffic for
$1.00 and sell them something for $2.00.

So I endure these stupid board meetings and steadfastly resist
their efforts to get me to find investors.

I stick to my instincts, which are: “Dude, when you can buy ONE
dollar of advertising and turn it into TWO dollars, you will
find all the money you need to make this thing grow. Believe me,
I know plenty of people who have enough money to put it into a
deal like that.”

Well anyway, finally El Presidente decides it’s time to get some
traffic and he invites me to build them a Google campaign. Which
I do.

I did something which I now teach: I started with ONE keyword
and spent 2 months tweaking ad copy, display URL’s and Content
Network settings.

On the very first day we got sales leads - free membership
trials - at a Cost Per Action (CPA) of $14.00.

El Presidente, by some MBA-ish sort of calculation, had
predicted and hoped that we could get membership signups at a
cost of $20.00 or less so he was quite happy about this. News
traveled ’round the company and among investors like wildfire.

Well you know how we do things in Planet Perry - the first day
on Google is just an early, crude approximation. One week later
I had the CPA down to $6.00 and a month later, after adding the
Content Network and a bunch more tests, we had it down to $3.00
per signup.

The traffic was coming in like an avalanche.

I forget the exact details but I think we got 30,000 new members
in a span of several months with a 16% signup rate on the
website. The cost of that Google traffic was far and away the
most productive $100K the company ever spent on anything.

You’d think that victory would have bought me enough credibility
for them to hang on every word.

Sorry, pal - not so fast….

I naively believed that if we were accumulating members at a
rate of many thousands per month, El Presidente would finally be
moved to follow my suggestions of how to actually SELL things to
this audience.

The company was in an education related business and it was
painfully obvious that they could easily offer online courses.
Which as you know, I very much know how to put together.

“El Presidente, see how I deliver training and education online?
We need to do exactly the same thing.”

I would get promises and promises that we would. But we never
did.

Instead, for some reason, the guy would go all over the country
like Don Quixote charging windmills, and he would put together
these crazy deals. He spent a year and nearly $100K putting
together an e-commerce website selling commodity products with a
15% margin that had ZERO chance of EVER being profitable.

We would get into fights at the board meetings and he would
retort that my own training programs were unprofessional and he
would not dream of offering something so slipshod to his
customers. He said the customers would have his head on a stick,
their standards were much higher than those of my silly market
of ragtag entrepreneurs.

As we have these conversations, the company is barely making a
dime and burning $100,000 per month.

Every 3 months we have a Board of Directors meeting and he
presses us for more investors.

One day last summer all us board members get a memo from Tom
asking us to increase our commitment to the company and pull
harder to get more investors and secure our future as the
greatest company in this space.

I couldn’t stand it anymore, and I sent this email to everyone:

FROM: PERRY MARSHALL
TO: ALL BOARD MEMBERS

There is nothing you could do to convince me to ask any of my
friends or colleagues to invest in this company. In fact I think
to stand up in front of a group of people and pitch them on
investing in [ACME Corporation] is an irresponsible act of
deception.

The strategy this company is using is a disservice to
shareholders and if it doesn’t change drastically, [ACME
Corporation] will fail.

Two years into it, this operation still does not even qualify as
a business.

Why?

Because we still do not have anything of profitable substance to
sell to our customers. No one has demonstrated that this company
knows how to “make one dollar.”

That’s when the yogurt REALLY hit the fan.

I’ll tell you what happened next in Part 3…..

Here is a link to Perry’s site so you can check out Part 3 for yourselves.

http://www.perrymarshall.com

I agree with Perry 100%. Find out who your customers are, what your customers want and then sell it to them. And that’s the order it must be done in. Not some random stab in the dark and if it doesn’t work then go and get more money.

6 Tips to Promote Your Business Using YouTube

Published
by
Christian Bowman
on July 23, 2009
in General
. 0 Comments

Up until recently video was seen more as a distraction than a valuable marketing tool for businesses. That has all changed. People now spend more time on You Tube than on Google.

Now a lot of those are people just playing around. But, I believe that if businesses aren’t using video in their online marketing then they will be missing out on sales. The trend is very clear.

Today’s technology has made video creation accessible to everyone. Digital cameras are more affordable, and the process of creating and uploading a video to a sharing site is easier than ever.

All you need is a camera, some editing software, and an account with a video sharing site. These accounts are usually free, and the uploading of videos is encouraged because it supplies the site with constant material.

Video sharing sites like YouTube.com are popular places for people to share information. Most people, at one time or another, have visited You Tube.

Here are some sites to investigate…

www.youtube.com
www.vimeo.com
video.msn.com

So…
How do you use videos to promote and increase traffic to your website?

1. Create a ‘Preview’
Movie previews are used to promote a new film that has just been released. They hook the viewer, making them want to see the coming production. Create a ‘preview’ for your website or online business that will draw new viewers there by making them curious to see exactly what you are doing. If you’re selling something, use the trailer to give just enough information to make viewers click the link to your site.

2. Create your own Story
Think about making a creative series to bring regular viewers to your website. The key here is to link the video (on You Tube for example) to your website because that’s where you want people to go. For example, create a video series where you make offers of free content that’s available on your website.

3. Tell Your ‘War Story’
People love to look inside the development of a product or market. Even if you think it is of little value you may be surprised at the following you will get once you begin your short video story about entering a new market or the development of a new product.

Again, the key is to bring people to your website. Make something in your story to draw the viewer to your site. Depending on the content of your site, this could be simple or very involved. The choice is yours.

Tips to produce a good video…

1. Clarity
Be sure your video is clear and can be heard. By the way, voice clarity is more important than picture clarity. If the sound is clear then you’ll be forgiven for low picture quality.

The worst mistake is allowing poor video quality to distract or frustrate the viewer. But you can do these videos yourself. You don’t need a professional in a studio. Keep it raw and it is more realistic.

2. Humour
Some of the most popular videos on these video sharing sites are those that make people laugh. Depending on the content of your site, choose a form of humour to get your message across. Create a blooper type video or use some quirky events that happened during your marketing or product development.

3. Keywords
Choose descriptive keywords to help people find your video. Don’t limit yourself to single words. Create phrases that someone might consider searching the internet.

Just as keywords are important for your text content online, they play an important role in helping people find your videos once you publish them online. Though the viewer may not be searching for your exact video, once they get there you want them to stay and watch. Once they watch, you want them interested enough to visit your site.

CALL TO ACTION
Here are some considerations to make when getting started with online video.

1. Think carefully about your goals for using online video. Are you looking to increase visitors to your website? Establish a brand? Make sales? The reason for creating the videos will give you the starting point for what to create.

2. Play around with Windows Movie Maker (available free on most PC’s) to create short video clips.  It’s very intuitive and once you get the hang of it, you can create some really professional looking video content.

3. Create a script or general idea for the video(s) you plan to make and get to work recording!

4.  Edit your recordings and add special effects, web URL’s, and other information to encourage people to take action after watching your videos.

Have your say about this topic, write your comments below

4 Ways to Increase Sales Through Teleseminars

Published
by
Gail Geronimos
on July 15, 2009
in General
. 4 Comments

Teleseminars are a cost effective way to stimulate sales and improve business communications. Teleseminars connect multiple participants to one phone call, allowing you to contact dozens if not hundreds of prospects.

Here’s what you can achieve…

I interviewed a client of mine during a teleseminar in March. We were flooded with callers but we didn’t get the technology quite right. The technology actually shut people out. AAAAGH! My client came up with a low priced product ($97) and within 24 hours he made $7,470 in sales and got great leads.

What’s a teleseminar?

It’s a call moderated by your company, maybe by the marketing director, where an ‘expert’ is interviewed or makes comment on topical issues that concern your prospects.
You can run a teleseminar where the participants do not actively participate or you can have your audience participate. If there are hundreds on the call then it is not practical to have audience participation.

These phone based seminars are cost effective because they don’t require extra equipment and can be managed from just about anywhere, anytime. There is no need for travel to a specific location.

The host simply plans the seminar, sets up the number and password, and waits for others to dial in and begin the conference. Most people prefer to keep the teleseminar to an hour in length, but this can vary according to the needs of your business.

There are a number of companies that you can use that offer teleseminar services. Look at www.GoToMeeting.com and www.teleconference.com.au.

A Couple of Tips…
•    Promote the teleseminar by email
•    Include the benefits from participating
•    Ask prospects to register so that you know how your numbers are going
•    If it is free make sure you say it is free. That alone will increase your sign ups but your drop out rates will also increase. You need to test pay vs free and monitor registrations vs actual participants
•    Test the system a day before you go live
•    Keep the content moving otherwise it will get boring.

Here are 4 ways to use teleseminars in order to boost your sales and get a jump on the competition.

1.    Relationship Building
Use the time to build relationships with the callers. In a teleseminar you are given the opportunity to offer relevant and topical content that your prospects want to hear about. You have 2 choices:
•    You can have someone from your company deliver the content with a moderator asking questions
•    You can invite in an ‘expert’ to be interviewed by someone from your company.

Because you are providing current information that is useful to your prospects you become ‘real’ to them and not just an impersonal force trying to sell something.

2.    Interview a Client
Use the teleseminar to highlight details about your product or service that goes beyond an ad or written presentation. People react differently to information presented in teleseminar format.

You could interview a client and ask how their company used your products/services and what they achieved as a result. This is a form of testimonial but make sure it is not just a disguised ‘sell’.

3.    Present a Panel Discussion
I have participated on a panel during a teleseminar and I was surprised how effective it really was. I’d stay with no more than 3 panelists and make sure that your moderator can control the discussion. With 4 people on the call it will easily get out of control if you are not careful.

4.    Reward Participants
Use the teleseminar ending to your full advantage. Since you have direct contact with prospects, reward their participation with a bonus or special offer. Your chance of making sales from the conference has just increased. Sweeten the deal by making it worth their while to make a purchase within a certain time frame. Additionally, you may want to consider offering a perk for each caller who connects a friend to the conference.

CALL TO ACTION
Here are some considerations to make when getting started with teleseminars.

  1. Be yourself and allow listeners a chance to get to know you on the call. Keep it casual and informal.
  2. Put a mirror by the phone and a note that says “SMILE” - your listeners will hear that smile in your voice!  Also, be enthusiastic.
  3. Practice your closing before each teleseminar.  It is at the end of your call that you offer a reward to the callers or incentive for making a purchase – so you definitely want to have your closing polished and ready to go.
  4. NOW RUN A TELESEMINAR!

With some planning and a bit of creativity, teleseminars can give your sales the boost you’re seeking.

Is Your Website Broken?

Published
by
Christian Bowman
on June 30, 2009
in General
. 1 Comment

Want develop an online component to your business - but don’t know how? Internet Marketing is much easier than 10 years ago, thanks to a variety of helpful software - from setting up your site, to bringing clients to see it, to mass emailing people with your offer, to tracking how many people have actually opened your email.

There is software out there for every aspect of running your online business – let’s take a look at a few options.

How Good Is Your Website?
How much traffic you get is the key to success. Do you really know how good your website is?

Some Free Tools
A very useful and free tool is http://www.grader.com/ You can get a score of your website, Facebook, Twitter and a few others. At least grade your website. Each time you make a change check your grading.

This grader will analyse the market effectiveness of your site. It is also a Search Engine Optimisation tool - a strategy that maximizes the opportunities that your site will show on search engines like Google and Yahoo when people type in phrases related to your products/services.

If the SEO tool shows very little optimization, it means that you need good writers who are specialized in SEM (Search Engine Marketing).

Also have a look at http://www.linkvendor.com It does a similar job. In some ways it’s a better tool for grading your website and keywords.

Find The Best Software
What software should you buy to market your site? Don’t be fooled by pretty website designs; that’s not what you want. You want a website that will reach thousands of potential customers. Have a look at http://www.hubspot.com/products for some useful information.

Peter Caputa, the author on the hubspot blog, suggests…
“Don’t just stop with a content management system. Make sure you can launch landing pages (the page that appears when a potential customer clicks on an advertisement or a search-engine result link) and edit the right spots on your pages to do SEO.”

Make sure you have a marketing analytics package that knows where your leads are coming from. Based on my experience, it’s very beneficial if your SEO analytics tools gather data from your analytics package and your customer relationship management integrates with your landing pages.

Others Can Help You
OK, it’s a bit confusing at first. But you don’t have to learn all the technical jargon. If you team up with a reputable marketing company (do your homework, just like for any supplier), they will do most of the work for you. After all, there are specialist internet marketing companies that can help you out.

You Must Have Good Copy
I mentioned skilled writers at the beginning to help you obtain the most benefits from search engines. One place that you can try, probably the most successful in the freelance business, is http://www.elance.com

There you will find a whole array of specialists who can help your site become successful, from copywriters, to web designers, to SEO specialists, to software engineers. There is a profile for each provider that lets you choose the most experienced and most competent for much less money than through a regular supplier.

And don’t forget the social networking.

HubSpot also suggests…
“This may be obvious now, but you’ll be much more successful if you can connect online with your real world clients, suppliers and networking partners. If you can get your whole network blogging or using LinkedIn effectively, you’ll stand a much better chance of success yourself.”

Most Important
Make sure you have an effective tool to measure your response rate from your email campaign (Oh, yes, email remains the most effective tool to sell something on the Web).

Again, choose the software you use carefully. Some products are very expensive. You may want to start with a cheaper software that gives you the basics.

In other words, how many targets opened your email (the text is extremely important, so consult a specialist) and how many of those actually clicked on your link (that will take them to your site).

CALL TO ACTION
1. I have built up some good contacts when it comes to Internet Marketing. If you have any questions or want to know where to get advice

OR

If you want some help with technology to handle your internet marketing…

Then contact me:
gail <at> achaeus.com.au. This email address comes direct to me and is the best address to use.

2. Use Google Analytics (www.google.com/analytics) to measure statistics related to website visitors. It’s the best. There are other choices but you can’t go wrong with Google Analytics.

3. Keep track of email statistics like open rates and links clicked for all emails you send to your mailing list. Your email ‘Subject Line’ is a key component for getting emails opened. Monitor different email ‘Subject Lines’ for open rates.

Do You Exercise Your Ethical Muscle?

Published
by
Gail Geronimos
on June 16, 2009
in General
. 6 Comments

Achaeus Business Advice

We don’t often talk about the ethics of the decisions we make every day in business. Yet, the Global Financial Crisis has shown us that ignoring the ethical side of our business lives can lead to $billions lost, suicides and hardship all round.

Sounds pretty gloomy when I put it this way.

There were many issues that led to this crisis but it all started when bankers lent money to families that had no hope in hell of ever paying off those loans.

What was going through their minds? Did common sense just fly out the window? Didn’t they care about what they were doing and what would happen to those families when crunch time came?

These bankers were driven by the Christmas bonuses, meeting targets and building their portfolios.

But why has this happened?

Here’s what I think…

Generally, decisions aren’t ethically based because ethics doesn’t pay. In fact, your ethics may cost you your job, your investments or more importantly, your life. There is no measurable, sustainable relationship between ethics and our own self interests. There are few rewards for acting ethically.

Of all our human qualities, ethics has the hardest edge and is the most demanding.

We’re losing the ability to make ethical decisions about our businesses and our lives. Mostly because we don’t exercise our ethical muscle often enough in small ways. So what hope do you have of making the really tough ethical decisions?

Here’s what I mean.
Do you buy your mate a dinner on your expense allowance?

Do you use office stores and equipment for your own use without approval?

Do you ‘add a few things’ in your insurance claim when you get robbed?

These small decisions all help to exercise your ethical muscle. You get used to making decisions where you lose but that make very little difference in the overall scheme of things. Nobody may ever be aware of your decision. You make the decision purely because you personally won’t cross that line.

You may argue that it just doesn’t matter and nobody will be any worse off anyway. But that’s not the point. These small decisions prepare you for the big decisions. The decisions that will make a difference.

You’ve just got to read about what’s happening with the MP rorts in the UK to see what I mean. It’s disgraceful and it’s unethical. But many may well have been within accepted practice or even, the law.

I’ll leave you with this story, it’s my favourite.

Jean Moulin organised the French Resistance in the Second World War. He was betrayed in Lyons in June 1943. He was slowly and horribly tortured by the Germans and died without revealing any names, saving the movement and many lives. He died for his beliefs and for his honour.

But this is not the real ethical story.

When the Germans invaded France in 1940, Jean Moulin was a top public servant who controlled the region around Chartres. He was well known, respected and ambitious.

On the first day of occupation he was asked to sign a document that detailed the massacre of 9 French women and children by French colonial troops. He refused to sign without proof.

He was beaten and tortured and thrown into a cell with the swollen cadaver of a woman. He knew he could not last another round of torture and this sort of treatment so he tried to commit suicide.

The suicide attempt failed and finally the Germans relented.

The Germans wanted to compromise Jean Moulin. He was respected and had influence and they wanted him to do their bidding. They failed.

But how often are we compromised. We see ourselves as useful. Our compromise today will save us to do better tomorrow.

This is a tough one because compromise keeps people talking and living successfully together. But there is a real difference between this talent and the marginalisation of ethics in the name of a smooth process.

Unfortunately when someone who has made ethical compromises reaches the summit, he usually discovers himself to be too compromised, too dependent, too tired, to do as he intended.

And there is our problem.

Exercise your ‘ethical muscle’ every day in small ways. It’s like any muscle, unless you use it there will be no strength there. You can’t lift a 150kg without first lifting 15 kilos.

Acknowledgement: The ideas and some of the content was taken from ‘On Equilibrium’ by John Ralston Saul. Well worth the read.

I would love your comments and thoughts about this, feel free to join the discussion by commenting below under “Leave a reply”.

How to get a “Bricks and mortar” business online

Published
by
Christian Bowman
on February 20, 2009
in General
. 0 Comments

Internet Marketing for Small Business

Gail recently did a webinar with Internet Marketing gurus Andrew and Daryl Grant.

Listen below and learn how to get a “Bricks and mortar” business online.

 
icon for podpress  Gail Geronimos Webinar with Andrew and Daryl Grant: Play Now | Play in Popup | Download

Click here to find how you can use what Gail talked about in this Audio Teleconference in your business today.

Barnaby De Palma - How to Use Blogs to Increase Your Sales Workshop

Published
by
Christian Bowman
on June 20, 2008
in Events
. 1 Comment

If you are not using a blog then you should come along to our workshop, to really understand why blogs can generate big volumes of traffic for your business. During this workshop Barnaby De Palma from Alive Online will talk about:

  • How to build your blog strategy to get more traffic
  • Linking blogs to a range of Web 2.0 networks such as Facebook, LinkedIn, PR Web, YouTube, StumbleUpon, del.icio.us and many more to maximise the power of Web 2.0 opportunities
  • How Podcasting can connect you to your prospects and build relationships
  • How you can use RSS feeds to know what’s going on in your market and keep an eye on your industry competitors

That’s just a taste of what you’ll hear about.

If you want to find out more about how blogging can help you get more leads then come along to our workshop on Wednesday 25 June being held at the Tattersalls Club starting at 5:45pm. Full details on the registration form. Click here to Register

Here is what others had to say about what Barnaby reveals during his talks:

Click here to Register

Internet Marketing Workshop Feedback

Published
by
Christian Bowman
on May 1, 2008
in Events and video
. 1 Comment

Here is some feedback we got from participants from our 2-Day Internet Marketing Workshop.


Greg Eastment, Von Bribra Motors, Gold Coast, Australia


Charmaine Dillon-Smith, Delvtech International, Australia

Day 1 of our Internet Marketing Workshop in Brisbane

Published
by
Christian Bowman
on April 3, 2008
in Events
. 2 Comments

Achaeus Internet Marketing Workshop Brisbane

Yesterday was Day 1 of our 2-day Internet marketing workshop at the Bardon Conference Centre in Brisbane.

In a packed house, we had our guest speakers presented to the delegates some new ways of getting the Internet and their websites to generate leads, get traffic and convert to sales. We have delegates from the SME, Government and Non-Profit sectors and in multiple industries.

We had Gail Geronimos Introduce the event, Andrew and Daryl Grant were our Keynote speakers and talked about how the transition from traditional marketing to Internet Marketing has helped them. Sue Gardiner talked about copywriting for Internet Marketing. We had Matt and Amanda Clarkson who has developed an eBay business share their story. Barnaby De Palma from Alive online talked about Blogging, Social networks and SEO.

I’ll be speaking today (Day 2) about technology, automation, SPAM and metrics  along with Monte Huebsch from AussieWeb Conversion who will be talking about Google Adwords, Meyrick Adams from Gen3 Media talk about his Email marketing solution. West Loh will be introducing online outsourcing options. Then Andrew and Daryl Grant will discuss Internet Strategy to be concluded with Gail Geronimos on “Putting it all together”

I’ve been rehearsing my talk, I’m covering quite a bit and when it comes to technology, it’s important to be succinct as possible. My job is to help the delegates understand how technology can help instead of confusing them with jargon and detail.

If you are at the workshop today, I’d love your comments, not only on my talk, but also my fellow speakers.