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Do You Exercise Your Ethical Muscle?

Achaeus Business Advice

We don’t often talk about the ethics of the decisions we make every day in business. Yet, the Global Financial Crisis has shown us that ignoring the ethical side of our business lives can lead to $billions lost, suicides and hardship all round.

Sounds pretty gloomy when I put it this way.

There were many issues that led to this crisis but it all started when bankers lent money to families that had no hope in hell of ever paying off those loans.

What was going through their minds? Did common sense just fly out the window? Didn’t they care about what they were doing and what would happen to those families when crunch time came?

These bankers were driven by the Christmas bonuses, meeting targets and building their portfolios.

But why has this happened?

Here’s what I think…

Generally, decisions aren’t ethically based because ethics doesn’t pay. In fact, your ethics may cost you your job, your investments or more importantly, your life. There is no measurable, sustainable relationship between ethics and our own self interests. There are few rewards for acting ethically.

Of all our human qualities, ethics has the hardest edge and is the most demanding.

We’re losing the ability to make ethical decisions about our businesses and our lives. Mostly because we don’t exercise our ethical muscle often enough in small ways. So what hope do you have of making the really tough ethical decisions?

Here’s what I mean.
Do you buy your mate a dinner on your expense allowance?

Do you use office stores and equipment for your own use without approval?

Do you ‘add a few things’ in your insurance claim when you get robbed?

These small decisions all help to exercise your ethical muscle. You get used to making decisions where you lose but that make very little difference in the overall scheme of things. Nobody may ever be aware of your decision. You make the decision purely because you personally won’t cross that line.

You may argue that it just doesn’t matter and nobody will be any worse off anyway. But that’s not the point. These small decisions prepare you for the big decisions. The decisions that will make a difference.

You’ve just got to read about what’s happening with the MP rorts in the UK to see what I mean. It’s disgraceful and it’s unethical. But many may well have been within accepted practice or even, the law.

I’ll leave you with this story, it’s my favourite.

Jean Moulin organised the French Resistance in the Second World War. He was betrayed in Lyons in June 1943. He was slowly and horribly tortured by the Germans and died without revealing any names, saving the movement and many lives. He died for his beliefs and for his honour.

But this is not the real ethical story.

When the Germans invaded France in 1940, Jean Moulin was a top public servant who controlled the region around Chartres. He was well known, respected and ambitious.

On the first day of occupation he was asked to sign a document that detailed the massacre of 9 French women and children by French colonial troops. He refused to sign without proof.

He was beaten and tortured and thrown into a cell with the swollen cadaver of a woman. He knew he could not last another round of torture and this sort of treatment so he tried to commit suicide.

The suicide attempt failed and finally the Germans relented.

The Germans wanted to compromise Jean Moulin. He was respected and had influence and they wanted him to do their bidding. They failed.

But how often are we compromised. We see ourselves as useful. Our compromise today will save us to do better tomorrow.

This is a tough one because compromise keeps people talking and living successfully together. But there is a real difference between this talent and the marginalisation of ethics in the name of a smooth process.

Unfortunately when someone who has made ethical compromises reaches the summit, he usually discovers himself to be too compromised, too dependent, too tired, to do as he intended.

And there is our problem.

Exercise your ‘ethical muscle’ every day in small ways. It’s like any muscle, unless you use it there will be no strength there. You can’t lift a 150kg without first lifting 15 kilos.

Acknowledgement: The ideas and some of the content was taken from ‘On Equilibrium’ by John Ralston Saul. Well worth the read.

I would love your comments and thoughts about this, feel free to join the discussion by commenting below under “Leave a reply”.

How to get a “Bricks and mortar” business online

Internet Marketing for Small Business

Gail recently did a webinar with Internet Marketing gurus Andrew and Daryl Grant.

Listen below and learn how to get a “Bricks and mortar” business online.

 
icon for podpress  Gail Geronimos Webinar with Andrew and Daryl Grant: Play Now | Play in Popup | Download

Click here to find how you can use what Gail talked about in this Audio Teleconference in your business today.

Merry Xmas and Happy New Year

Achaeus Christmas Greeting

We wish all of our clients and associates a very merry Christmas and a happy New year.

We will be out of the office will be closed on December 25, 2008 and  re-open for business on January 12, 2009.

We have some exciting events planned for 2009, so keep an eye on your email for details coming in the new year.

Talk hard with your bank

Hi

Have a look at the latest article in Smart Company about what SME’s are thinking about the coming 12 months. It’s not looking good.

I did a series of blogs  about what you can do to make sure that your company comes through these tough times. The key is access to ready cash - make sure that you collect all your debtors on a timely basis and keep in good with your banker and/or talking to other bankers.

Having cash is going to make all the difference. Don’t ignore cash from credit cards. It’s certainly not the cheapest money but when it makes the difference between staying alive and failure then it’s not a bad option.

Here’s an interesting story…

I am following my own advice and I called the bank to confirm my credit card details. Low and behold, WITHOUT my asking, they offered to reduce my interest rate by 7.25%. And that’s on a standard card. They probably thought that I was going to cancel the card. The only catch, I had to forgo ‘free’ travel insurance and frequent flyer points.  That’s a pretty good offer.

Now, I am a good customer and I make sure that all is in order with my cards. After all, these cards are my access to emergency cash.

And it gets better…

I have had 2 offers this week to transfer balances to other providers at rates as little as 10.99%. It getting very competitive!

My advice…

- renegotiate your credit limits upwards. But be very disciplined and only use in case of an emergency

- renegotiate all your interest rates. It will take time (you’ll be on hold forever) but at reductions between 7% and 10% it’s worth the wait.

Do it now. If you wait until you need to money you probably won’t get it. Everything is getting tight. You can’t afford to wait.

Banks are starting to be more flexible, take advantage of this opportunity.

Cheers

Have a read

Some relief…but stay tuned in

Hi

The markets have recovered some of the ground they lost last week. That’s a huge relief. Government action has given business and consumers a higher level of confidence and we’re seeing that flow through.

We’re not out of trouble yet and there may still be surprises in the US. Life is very tough there and both consumers and businesses are going through very difficult financial times. That will continue to impact on our markets. Any further crisis in the US will erode confidence.

In today’s paper I read that China is cutting back on steel production. Not good news for us. We are currently being cushioned by the resources boom with China as a major customer. Changes here will slow our growth.

As well, our PM expects unemployment to increase.

To help get through think about:

- make sure you have access to ready cash. Talk to your banker and make friends with an alternate banker just in case your bank says “NO”

- watch your debtors. Check your Debtor Days at least monthly. Don’t become a banker for your customers.

- reduce your debt as much as possible.

- read the papers. Keep in touch with what’s happening in the markets and review your own financial position.

Business insolvency has increased significantly over the last 3 months. Make sure your name is not on the list.

Cheers

It’s getting very bad

What a night it was. Staggering losses on stock markets around the world. And Iceland has frozen bank trading. Who knows what might have happened if the bailout was rejected!

It’s easy to sit back and think that the impact in Australia will be minimal. After all, our 4 major banks are in the top 20 in the world. That’s pretty impressive. Our system is well regulated and  Australian financial institutions did not engage in some of the wreckless lending practices as those in the US.

But, this is not the time for that sort of thinking. The impact will come and it will affect many businesses.

Cash is now more important than ever to get businesses through the tough times ahead. Here’s what you should be thinking about:

- get a few sources of ready cash right now. Before you really need it. Look at increasing your overdraft, get increased limits on your credit card, make friends with a few bankers

- check your debtor days. If your customers are taking longer to pay then that is a bad sign right now. They hold your cash. You are not their banker. Tighten up your debtor controls.

- manage your cash out as well. Look at every conceivable way to retain cash as long as possible.

- check your cash flow weekly. And I don’t mean looking at your bank balance. Work out a simple spreadsheet where you track your debtors and creditors for the next few weeks. Keep it simple. It doesn’t need to be perfect. But you will have a better idea of your cash a few weeks to a month into the future. Update these figures every week. It will take just a short time.

Lack of cash is going to slow growth and/or send a lot of companies broke over the next 12 months. Make sure you do everything you can to so that it doesn’t happen to you.

Cheers.

3 Ways To Get Into the “Good Books” with Google

 Google Webmaster Tools

There are lots of things related to Search Engine Optimisation to get good rankings on Google. But sometimes it’s easy to forget the basics. Here are 3 ways very basic ways to ensure your website is in Google’s good books.

1. Sign up for Google Webmaster Tools.

This will enable you or your website techy to see what Google sees on your website.  Why do this? Well using webmaster tools allows you to identify broken links, broken pages but more importantly tell Google what it should index to increase your visibility in the search results.

I worked with a client who had a website which was coming up as  “Warning, do not view this page” in the Google search link to their site. By using webmaster tools, it was identified that there was a vulnerability with  their CMS software from not updating it. I could then use Google webmaster tools to check and verify all of the links and connections of the site with Google’s “Goggles” so to speak. I was even then, via the webmaster tool console, able to contact a Google admin to review the site after I had patched the CMS software.

I also use Google webmaster tools to ensure Google uses the primary link achaeus.com.au opposed to www.achaeus.com.au. What’s the difference? I’ll write up a blog post about that next week.

2. Use relevant descriptive titles for your page headlines, page names and Heading (H1,H2 etc) tags.

It’s fairly basic in terms of making sure Google gets what it wants from your website. It’s all about consistency. If you have a title of a page about your company’s services with the name untitled.htm instead of services.htm then page is less relevant than another site. This applies to page titles and headline titles.

Here is an example of your site structure should look like for a page called Company Services:

Page name: “services.htm” (depending on if you’re using html site, could be .php, .asp etc)

Page title: “Company Services - ABC Company” (Have the name of your page before your company name in the page title)

Headline name: “Company Services” (Make sure its a H heading tag instead just paragraph made bold and bigger)

These seem very basic, but it can be so easily to just put aside for “next time”.

3.  Don’t make your site a “dead end”.

Whilst it’s great to get heaps of relevant sites linking to you, it’s also good practice to link to other sites. The web is about sharing information, and if you don’t want to engage and share then the web doesn’t want to know about you. From a Google point of view, they can see if you are a “dead end”. And like driving through the back streets of the City, nobody likes trying to navigate through roads dominated by signs with “No through road” on them.

If there is anything you reference, whether it be venue, event, or something that may not be in your audience’s vocab, help them out. If you’re scared they won’t come back, make the link appear in a new window. Your techy will know how to do this. Otherwise people will appreciate showing them the way, and they too will keep you on their “Good Books”.

If you want to take this further and enter the world of Search Engine Optimisation, then sign up for the weekly newsletter at SiteProNews, I’ve been on their mailing list for over 6 years.

What’s Going to Happen Now!

Hi everyone

Earlier it was announced that Congress had rejected the Wall St Bailout. And sharemarkets around the world crashed. The Nasdaq was down just over 9% in a few hours.

What does it all mean for us?

First, money will be very tight so make sure you have access to enough cash to see you through in the next 12 months. Have a few options up your sleeve just in case your banker gets a little nervous and decides to no longer provide you with the funding you need. Talk to other banks and have a store of ready cash handy.

It will get worse before it gets better so don’t even think about riding out the storm. It will be a long wait and you just might drown.

Think twice about any major expenditure right now. Access to cash is going to be critical. The banks will certainly be getting very careful about the loans they make in the coming months.

I agree with many commentators who suggest that the system in Australia is better controlled but it will not save us from the economic fallout. It will probably be less than what the Americans experience but it will be felt.

China is still predicting about 8% growth and that will certainly help our economy. But I wonder about the state of their banking system. It is relatively new and was established in the boom times. Do they have the rigorous regulation in place to ensure the soundness of their banking system? I’ve not read much about that and there is a little warning bell in the back of my mind. Then again, perhaps I’m too cynical.

For now, batten down the hatches, don’t be too adventurous and take your bank manager out to a very nice lunch.

Cheers

The Minefield of Metrics

Minefield of Website Metrics

Hi

I’m doing lots of work on fine tuning our metrics for online marketing.

What I really love about online marketing is that you can measure everything. But the trouble is you need to sort out what the key measures are to help work out what makes money and wha doesn’t.

So we’ve come from not being able to get the metrics we want to being overloaded with numbers that don’t make a lot of sense.

And the next job is to put together a simple report that doesn’t take forever to compile and tells the story at a glance. It’s a huge balancing act.

I’ve come across lots of resources, so that’s good. Now to reduce the complexity to simplicity. That’s hard.

And then working out the benchmarks is the next step. What is a good open rate? What should be the target for bounce rates? How many unique visitors should I aim for?

I know that there are lots of variables to consider in answering these questions. The trouble with online is that it’s all very new and most people are still sorting their way through the maze of numbers.

We are constantly improving out metrics and you should be doing that as well. The better you measure the better the results from your campaigns.

I’ll keep you posted on how we progress. I’d love to hear how you are managing your metrics.

Gail Geronimos

Scary Economy in Europe

Hi everyone

I was in Europe for 7 weeks, longest holiday since I started my business. It was great. It went from the sublimely relaxing to extreme mountain stuff. The Austrians call it walking but it went far beyond that in my book.  We were in the Alps between Austria and Italy. I’ve climbed mountains in this region a few years ago but this was harder!

When we climbed we were roped up so if I fell I’d be OK. On this so called ‘walk’ over the mountains there was no rope and it got veeeery dangerous. I can tell you from first hand experience that fear does overcome exhaustion! It was 12 hours a day, up and down the mountains (max altitude was 2,450 metres) mostly above the tree line, sleeping in the huts (they are great) and then on our way early next morning.

But the scenary was just magnificant - from the high peaks, to alpine meadows, to dense forests and the wildflowers were endless in colour and variety. So the rewards were there.

Now to the economy…

The ‘relaxing part’ was spent in Sperl Cafe (Vienna) reading the papers and eating too much of that freshly baked Austrian cake.

The papers are full of doom and gloom, much more so than in Australia. The Georgia situation has re-ignited very negative feelings about Russia. That hasn’t helped. Perhaps the mood is best summed up by a comment from an equity investor that I met, ‘I’m advising my clients and colleagues to buy gold. Not the shares but actual gold. Even though prices may go down I still think that they’d be better off in the longer term.’

With a US election in November and the uncertainty in Europe we all need to monitor the implications for the Australian economy. This will impact on both business and personal financial positions. My advice, read the Financial Review and the more reputable commentators in the next 6 months. You might just save some money.

Cheers