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Do You Exercise Your Ethical Muscle?

Achaeus Business Advice

We don’t often talk about the ethics of the decisions we make every day in business. Yet, the Global Financial Crisis has shown us that ignoring the ethical side of our business lives can lead to $billions lost, suicides and hardship all round.

Sounds pretty gloomy when I put it this way.

There were many issues that led to this crisis but it all started when bankers lent money to families that had no hope in hell of ever paying off those loans.

What was going through their minds? Did common sense just fly out the window? Didn’t they care about what they were doing and what would happen to those families when crunch time came?

These bankers were driven by the Christmas bonuses, meeting targets and building their portfolios.

But why has this happened?

Here’s what I think…

Generally, decisions aren’t ethically based because ethics doesn’t pay. In fact, your ethics may cost you your job, your investments or more importantly, your life. There is no measurable, sustainable relationship between ethics and our own self interests. There are few rewards for acting ethically.

Of all our human qualities, ethics has the hardest edge and is the most demanding.

We’re losing the ability to make ethical decisions about our businesses and our lives. Mostly because we don’t exercise our ethical muscle often enough in small ways. So what hope do you have of making the really tough ethical decisions?

Here’s what I mean.
Do you buy your mate a dinner on your expense allowance?

Do you use office stores and equipment for your own use without approval?

Do you ‘add a few things’ in your insurance claim when you get robbed?

These small decisions all help to exercise your ethical muscle. You get used to making decisions where you lose but that make very little difference in the overall scheme of things. Nobody may ever be aware of your decision. You make the decision purely because you personally won’t cross that line.

You may argue that it just doesn’t matter and nobody will be any worse off anyway. But that’s not the point. These small decisions prepare you for the big decisions. The decisions that will make a difference.

You’ve just got to read about what’s happening with the MP rorts in the UK to see what I mean. It’s disgraceful and it’s unethical. But many may well have been within accepted practice or even, the law.

I’ll leave you with this story, it’s my favourite.

Jean Moulin organised the French Resistance in the Second World War. He was betrayed in Lyons in June 1943. He was slowly and horribly tortured by the Germans and died without revealing any names, saving the movement and many lives. He died for his beliefs and for his honour.

But this is not the real ethical story.

When the Germans invaded France in 1940, Jean Moulin was a top public servant who controlled the region around Chartres. He was well known, respected and ambitious.

On the first day of occupation he was asked to sign a document that detailed the massacre of 9 French women and children by French colonial troops. He refused to sign without proof.

He was beaten and tortured and thrown into a cell with the swollen cadaver of a woman. He knew he could not last another round of torture and this sort of treatment so he tried to commit suicide.

The suicide attempt failed and finally the Germans relented.

The Germans wanted to compromise Jean Moulin. He was respected and had influence and they wanted him to do their bidding. They failed.

But how often are we compromised. We see ourselves as useful. Our compromise today will save us to do better tomorrow.

This is a tough one because compromise keeps people talking and living successfully together. But there is a real difference between this talent and the marginalisation of ethics in the name of a smooth process.

Unfortunately when someone who has made ethical compromises reaches the summit, he usually discovers himself to be too compromised, too dependent, too tired, to do as he intended.

And there is our problem.

Exercise your ‘ethical muscle’ every day in small ways. It’s like any muscle, unless you use it there will be no strength there. You can’t lift a 150kg without first lifting 15 kilos.

Acknowledgement: The ideas and some of the content was taken from ‘On Equilibrium’ by John Ralston Saul. Well worth the read.

I would love your comments and thoughts about this, feel free to join the discussion by commenting below under “Leave a reply”.

Quantum Reading Course - Sydney Workshop

“Do You Constantly Have Piles of Reading Material That You Just Don’t Seem to Get  Through?”

I had that problem for years, even though I’m a fast reader. There were always papers, reports, magazines that I just never got to read. Time ran away from me and there were other priorities.

Here’s how I solved that problem.

Hi, I’m Gail Geronimos.

I can now read (and digest) a 300 page business book in about 2 hours. That was not possible just a few months ago.

Before I explain what I did this is what is possible…

•    John F. Kennedy and George Bernard Shaw displayed extraordinary comprehension and surpassed the average by reading in excess of 3,000 words/minute.

•    Nineteenth century economist John Stuart Mill complained he couldn’t turn pages as fast as he could read them.

•    US President Theodore Roosevelt read 2 to 3 books a day while in office.

The average adult can read between 250 and 300 words/minute.

Do you want to increase your reading rate way beyond the average and read a book in less than 2 hours?

Then come along to The Quantum Reading Course - a 1 day workshop on 28 April 2009.

Here’s what you’ll learn:
•    5 ways to get through information overload at least 3 times faster than you do right now
•    how to read 5 books a week in just 30 minutes a day and recall the information easily whenever you need it
•    3 reasons why Quantum Reading will help you to read more and comprehend more
•    how to comprehend massive amounts of information is in only 20% of the time
•    3 steps to increase your productivity
•    play the dictionary game and increase your reading rate in 90 seconds
•    how to increase your mental capacity and unused brainpower
•    how to create more time in your day by reading faster

But you have to be there in the room.

Quantum Reading, like any technique, takes an investment in practice. But, I’m sure you’ll agree, reading a best selling business book in less than 2 hours means you can read 50-100 books per year without any problem. Imagine the impact that will have on your business and your career.A little about Ioho de Beer – the course presenter
Ioho is the founder and author of the Quantum Reading System. She holds a postgraduate degree in Information Science, a bachelors degree in Divinity and she is a NLP Master Trainer. Ioho is an international speaker and trainer. She has worked with executives from BHP Billiton, Anglo American, Rothschilds, NSW Government and many small businesses and individuals.

Quantum Reading will teach you…

•    How to read newspapers and periodicals with high speed and efficiency.
•    How to increase your comprehension dramatically through reading with “purpose.”
•    How to use mind-mapping techniques to cultivate greater precision and creativity in your thinking
•    What ‘naturally fast’ readers do and don’t do.
•    How to track your progress and continue to sharpen your skills.

Think of the advantages you could enjoy if you tripled the volume of information you read each day and increased your rate of retention.

FACT 1: The average reading speed of adults in Australia is just 300 words per minute!

FACT 2:You can double your reading speed by the application of a few simple techniques.

FACT 3:The average comprehension score of adult readers in Australia is poor!

FACT 4:You can improve your comprehension score by the application of a few simple techniques.

Here are the details

When:
Tuesday 28 April 2009
From 10:00am to 6:30pm
Where:   
Hyde Park Inn, 271 Elizabeth Street, Sydney CBD. Toll Free: 1800 221 030
What to Bring:    All workshop material will be provided. Be prepared for a big day of learning.
Price:    $449/person. The normal price is $997. Ioho has made this offer to Achaeus subscribers only.

If you have any questions about the Quantum Reading System call Ioho de Beer on 02 9944 8887.

If you have any problems with your booking email admin@acheaus.com.au.

How to book:

Cancellation Policy:
All sales are final. Should you be unable to attend, a substitute participant is always welcome. No refunds will be given. Speakers and dates may be subject to change.

Get online in 09 - Internet Marketing Workshop Details

“How to Boost your Sales using the Internet” Workshop

We’re nearly there – an exciting 3 days packed full of strategies and tactics for businesses to make more sales using the power of the internet.

LAST MINUTE BOOKINGS CLICK HERE

Venue and Times
Our Workshop will be held as follows:
Dates: From Tuesday 10 – Thursday 12 March 2009
From: 9:00am to 5:00pm each day
Registration: From 8:15 on Tuesday 10 March 2009
Venue: Tattersall’s Club, 215 Queen Street, Brisbane. On the corner of Queen and Edward Streets. You enter the Club from Tattersall’s Arcade.
Phone: 07 3331 8864 (for the Club)


View Larger Map

Tattersall’s Club in the centre Brisbane’s CBD this venue offers access to a whole range of accommodation and restaurants.

The air conditioning will never suit everyone so bring something warm to put on if it gets a little cool. We cannot adjust the air conditioning settings.

Dress Code
The Tattersall’s Club has a strict dress code – smart casual is the order of the day. That means long sleeve button up shirt and trousers for gents and the equivalent for ladies. Denim and sneakers are not permitted.

More about the workshop…
The registration desk will be open from 8.15am on Tuesday. The workshop will start at 9.00am sharp. Please be there on time. You’ll need to bring plenty of paper and pens. And lots of energy!

Parking
The word is that the cheapest parking is the ‘early bird’ option at the Myer Centre ($28) and the Wintergarden (before 9:30am $20). You’ll need to enter both these parking stations from Elizabeth Street.

Visit Myer Centre Parking:
http://www.myercentreshopping.com.au/carparkprices/

Visit: Wintergarden Parking:
http://www.secureparking.com.au/DisplayCarpark.aspx?carparkid=92

Public Transport
The nearest train station is Central and bus station is Queen Street Mall.

Visit transinfo for more details:
http://www.transinfo.qld.gov.au/

About the food…
We’ll keep the drinks up with morning and afternoon teas. There are ample restaurants and cafes in the mall for lunches and snacks.

Click here to visit Queen St Mall food website

Dinner on Wednesday Night
We have organised the restaurant at Tattersall’s Club for a networking dinner on Wednesday night starting at 6:00pm. Mains are between $20 - $30. The food is fantastic and the wine is a good price. I hope you can join us.

If you want to come along then let Tina at the reception desk know by 1:30pm on Tuesday.

Networking…
You’ll meet lots of people who will be able to help you into the future. Bring plenty of business cards. We will not be distributing a delegate list (privacy requirements).

More Information
If you have any questions feel free to email info@achaeus.com.au or call on 07 3122 6022. The phone number to use during the Workshop is 0438 441 643 and talk to Tina.

Looking forward to sharing a power packed 3 days with you.

How to get a “Bricks and mortar” business online

Internet Marketing for Small Business

Gail recently did a webinar with Internet Marketing gurus Andrew and Daryl Grant.

Listen below and learn how to get a “Bricks and mortar” business online.

 
icon for podpress  Gail Geronimos Webinar with Andrew and Daryl Grant: Play Now | Play in Popup | Download

Click here to find how you can use what Gail talked about in this Audio Teleconference in your business today.

Merry Xmas and Happy New Year

Achaeus Christmas Greeting

We wish all of our clients and associates a very merry Christmas and a happy New year.

We will be out of the office will be closed on December 25, 2008 and  re-open for business on January 12, 2009.

We have some exciting events planned for 2009, so keep an eye on your email for details coming in the new year.

Talk hard with your bank

Hi

Have a look at the latest article in Smart Company about what SME’s are thinking about the coming 12 months. It’s not looking good.

I did a series of blogs  about what you can do to make sure that your company comes through these tough times. The key is access to ready cash - make sure that you collect all your debtors on a timely basis and keep in good with your banker and/or talking to other bankers.

Having cash is going to make all the difference. Don’t ignore cash from credit cards. It’s certainly not the cheapest money but when it makes the difference between staying alive and failure then it’s not a bad option.

Here’s an interesting story…

I am following my own advice and I called the bank to confirm my credit card details. Low and behold, WITHOUT my asking, they offered to reduce my interest rate by 7.25%. And that’s on a standard card. They probably thought that I was going to cancel the card. The only catch, I had to forgo ‘free’ travel insurance and frequent flyer points.  That’s a pretty good offer.

Now, I am a good customer and I make sure that all is in order with my cards. After all, these cards are my access to emergency cash.

And it gets better…

I have had 2 offers this week to transfer balances to other providers at rates as little as 10.99%. It getting very competitive!

My advice…

- renegotiate your credit limits upwards. But be very disciplined and only use in case of an emergency

- renegotiate all your interest rates. It will take time (you’ll be on hold forever) but at reductions between 7% and 10% it’s worth the wait.

Do it now. If you wait until you need to money you probably won’t get it. Everything is getting tight. You can’t afford to wait.

Banks are starting to be more flexible, take advantage of this opportunity.

Cheers

Have a read

Some relief…but stay tuned in

Hi

The markets have recovered some of the ground they lost last week. That’s a huge relief. Government action has given business and consumers a higher level of confidence and we’re seeing that flow through.

We’re not out of trouble yet and there may still be surprises in the US. Life is very tough there and both consumers and businesses are going through very difficult financial times. That will continue to impact on our markets. Any further crisis in the US will erode confidence.

In today’s paper I read that China is cutting back on steel production. Not good news for us. We are currently being cushioned by the resources boom with China as a major customer. Changes here will slow our growth.

As well, our PM expects unemployment to increase.

To help get through think about:

- make sure you have access to ready cash. Talk to your banker and make friends with an alternate banker just in case your bank says “NO”

- watch your debtors. Check your Debtor Days at least monthly. Don’t become a banker for your customers.

- reduce your debt as much as possible.

- read the papers. Keep in touch with what’s happening in the markets and review your own financial position.

Business insolvency has increased significantly over the last 3 months. Make sure your name is not on the list.

Cheers

It’s getting very bad

What a night it was. Staggering losses on stock markets around the world. And Iceland has frozen bank trading. Who knows what might have happened if the bailout was rejected!

It’s easy to sit back and think that the impact in Australia will be minimal. After all, our 4 major banks are in the top 20 in the world. That’s pretty impressive. Our system is well regulated and  Australian financial institutions did not engage in some of the wreckless lending practices as those in the US.

But, this is not the time for that sort of thinking. The impact will come and it will affect many businesses.

Cash is now more important than ever to get businesses through the tough times ahead. Here’s what you should be thinking about:

- get a few sources of ready cash right now. Before you really need it. Look at increasing your overdraft, get increased limits on your credit card, make friends with a few bankers

- check your debtor days. If your customers are taking longer to pay then that is a bad sign right now. They hold your cash. You are not their banker. Tighten up your debtor controls.

- manage your cash out as well. Look at every conceivable way to retain cash as long as possible.

- check your cash flow weekly. And I don’t mean looking at your bank balance. Work out a simple spreadsheet where you track your debtors and creditors for the next few weeks. Keep it simple. It doesn’t need to be perfect. But you will have a better idea of your cash a few weeks to a month into the future. Update these figures every week. It will take just a short time.

Lack of cash is going to slow growth and/or send a lot of companies broke over the next 12 months. Make sure you do everything you can to so that it doesn’t happen to you.

Cheers.

3 Ways To Get Into the “Good Books” with Google

 Google Webmaster Tools

There are lots of things related to Search Engine Optimisation to get good rankings on Google. But sometimes it’s easy to forget the basics. Here are 3 ways very basic ways to ensure your website is in Google’s good books.

1. Sign up for Google Webmaster Tools.

This will enable you or your website techy to see what Google sees on your website.  Why do this? Well using webmaster tools allows you to identify broken links, broken pages but more importantly tell Google what it should index to increase your visibility in the search results.

I worked with a client who had a website which was coming up as  “Warning, do not view this page” in the Google search link to their site. By using webmaster tools, it was identified that there was a vulnerability with  their CMS software from not updating it. I could then use Google webmaster tools to check and verify all of the links and connections of the site with Google’s “Goggles” so to speak. I was even then, via the webmaster tool console, able to contact a Google admin to review the site after I had patched the CMS software.

I also use Google webmaster tools to ensure Google uses the primary link achaeus.com.au opposed to www.achaeus.com.au. What’s the difference? I’ll write up a blog post about that next week.

2. Use relevant descriptive titles for your page headlines, page names and Heading (H1,H2 etc) tags.

It’s fairly basic in terms of making sure Google gets what it wants from your website. It’s all about consistency. If you have a title of a page about your company’s services with the name untitled.htm instead of services.htm then page is less relevant than another site. This applies to page titles and headline titles.

Here is an example of your site structure should look like for a page called Company Services:

Page name: “services.htm” (depending on if you’re using html site, could be .php, .asp etc)

Page title: “Company Services - ABC Company” (Have the name of your page before your company name in the page title)

Headline name: “Company Services” (Make sure its a H heading tag instead just paragraph made bold and bigger)

These seem very basic, but it can be so easily to just put aside for “next time”.

3.  Don’t make your site a “dead end”.

Whilst it’s great to get heaps of relevant sites linking to you, it’s also good practice to link to other sites. The web is about sharing information, and if you don’t want to engage and share then the web doesn’t want to know about you. From a Google point of view, they can see if you are a “dead end”. And like driving through the back streets of the City, nobody likes trying to navigate through roads dominated by signs with “No through road” on them.

If there is anything you reference, whether it be venue, event, or something that may not be in your audience’s vocab, help them out. If you’re scared they won’t come back, make the link appear in a new window. Your techy will know how to do this. Otherwise people will appreciate showing them the way, and they too will keep you on their “Good Books”.

If you want to take this further and enter the world of Search Engine Optimisation, then sign up for the weekly newsletter at SiteProNews, I’ve been on their mailing list for over 6 years.

What’s Going to Happen Now!

Hi everyone

Earlier it was announced that Congress had rejected the Wall St Bailout. And sharemarkets around the world crashed. The Nasdaq was down just over 9% in a few hours.

What does it all mean for us?

First, money will be very tight so make sure you have access to enough cash to see you through in the next 12 months. Have a few options up your sleeve just in case your banker gets a little nervous and decides to no longer provide you with the funding you need. Talk to other banks and have a store of ready cash handy.

It will get worse before it gets better so don’t even think about riding out the storm. It will be a long wait and you just might drown.

Think twice about any major expenditure right now. Access to cash is going to be critical. The banks will certainly be getting very careful about the loans they make in the coming months.

I agree with many commentators who suggest that the system in Australia is better controlled but it will not save us from the economic fallout. It will probably be less than what the Americans experience but it will be felt.

China is still predicting about 8% growth and that will certainly help our economy. But I wonder about the state of their banking system. It is relatively new and was established in the boom times. Do they have the rigorous regulation in place to ensure the soundness of their banking system? I’ve not read much about that and there is a little warning bell in the back of my mind. Then again, perhaps I’m too cynical.

For now, batten down the hatches, don’t be too adventurous and take your bank manager out to a very nice lunch.

Cheers