Gail recently did a webinar with Internet Marketing gurus Andrew and Daryl Grant.
Listen below and learn how to get a “Bricks and mortar” business online.
Author Archive for Christian Bowman Page 2 of 4
We wish all of our clients and associates a very merry Christmas and a happy New year.
We will be out of the office will be closed on December 25, 2008 and re-open for business on January 12, 2009.
We have some exciting events planned for 2009, so keep an eye on your email for details coming in the new year.
There are lots of things related to Search Engine Optimisation to get good rankings on Google. But sometimes it’s easy to forget the basics. Here are 3 ways very basic ways to ensure your website is in Google’s good books.
1. Sign up for Google Webmaster Tools.
This will enable you or your website techy to see what Google sees on your website. Why do this? Well using webmaster tools allows you to identify broken links, broken pages but more importantly tell Google what it should index to increase your visibility in the search results.
I worked with a client who had a website which was coming up as “Warning, do not view this page” in the Google search link to their site. By using webmaster tools, it was identified that there was a vulnerability with their CMS software from not updating it. I could then use Google webmaster tools to check and verify all of the links and connections of the site with Google’s “Goggles” so to speak. I was even then, via the webmaster tool console, able to contact a Google admin to review the site after I had patched the CMS software.
I also use Google webmaster tools to ensure Google uses the primary link achaeus.com.au opposed to www.achaeus.com.au. What’s the difference? I’ll write up a blog post about that next week.
2. Use relevant descriptive titles for your page headlines, page names and Heading (H1,H2 etc) tags.
It’s fairly basic in terms of making sure Google gets what it wants from your website. It’s all about consistency. If you have a title of a page about your company’s services with the name untitled.htm instead of services.htm then page is less relevant than another site. This applies to page titles and headline titles.
Here is an example of your site structure should look like for a page called Company Services:
Page name: “services.htm” (depending on if you’re using html site, could be .php, .asp etc)
Page title: “Company Services - ABC Company” (Have the name of your page before your company name in the page title)
Headline name: “Company Services” (Make sure its a H heading tag instead just paragraph made bold and bigger)
These seem very basic, but it can be so easily to just put aside for “next time”.
3. Don’t make your site a “dead end”.
Whilst it’s great to get heaps of relevant sites linking to you, it’s also good practice to link to other sites. The web is about sharing information, and if you don’t want to engage and share then the web doesn’t want to know about you. From a Google point of view, they can see if you are a “dead end”. And like driving through the back streets of the City, nobody likes trying to navigate through roads dominated by signs with “No through road” on them.
If there is anything you reference, whether it be venue, event, or something that may not be in your audience’s vocab, help them out. If you’re scared they won’t come back, make the link appear in a new window. Your techy will know how to do this. Otherwise people will appreciate showing them the way, and they too will keep you on their “Good Books”.
If you want to take this further and enter the world of Search Engine Optimisation, then sign up for the weekly newsletter at SiteProNews, I’ve been on their mailing list for over 6 years.
Last month I got a renewal notice for our security certificate for our website, and I thought ok, we are up for another $15, no problems right? Wrong. It’s now $85 to renew! At no time during that initial sign up process did they mention that 1 year fee is significantly less than subsequent year fees. I mean imagine if they had credit cards where you have a significantly smaller interest rate the first period than subsequent periods? Or imagine if they had printers where the ink costs more than the whole printer.. oh wait. That actually happens…
Anyway after letting that experience digest, I went to renew a domain name today, and again the price to renew is more than the initial price. What is worse is that they tried to get me to buy another domain name in the 4 pages of upselling before I was allowed to press “submit” and the price to buy the new domain was half the price of my renewal order.More and more I felt ripped off for renewal for such a high price.
So, the lesson for today - check to see what the renewal fees for SSL and domain names before you order. If you can’t find any information about it, then contact them and don’t order until you know for sure. Chances are the reason the information is not readily available is because it will be a lot higher than the initial fee.
If you are not using a blog then you should come along to our workshop, to really understand why blogs can generate big volumes of traffic for your business. During this workshop Barnaby De Palma from Alive Online will talk about:
- How to build your blog strategy to get more traffic
- Linking blogs to a range of Web 2.0 networks such as Facebook, LinkedIn, PR Web, YouTube, StumbleUpon, del.icio.us and many more to maximise the power of Web 2.0 opportunities
- How Podcasting can connect you to your prospects and build relationships
- How you can use RSS feeds to know what’s going on in your market and keep an eye on your industry competitors
That’s just a taste of what you’ll hear about.
If you want to find out more about how blogging can help you get more leads then come along to our workshop on Wednesday 25 June being held at the Tattersalls Club starting at 5:45pm. Full details on the registration form. Click here to Register
Here is what others had to say about what Barnaby reveals during his talks:
Here is an excerpt from the DVD we have just released of our recent sold out “How to turbo-boost your business using Internet Marketing” workshop. This clip is of Andrew and Daryl Grant who were our keynote speakers for the event, and they are talking about costly mistakes businesses make with websites.
Here is some feedback we got from participants from our 2-Day Internet Marketing Workshop.
Greg Eastment, Von Bribra Motors, Gold Coast, Australia
Charmaine Dillon-Smith, Delvtech International, Australia
Yesterday was Day 1 of our 2-day Internet marketing workshop at the Bardon Conference Centre in Brisbane.
In a packed house, we had our guest speakers presented to the delegates some new ways of getting the Internet and their websites to generate leads, get traffic and convert to sales. We have delegates from the SME, Government and Non-Profit sectors and in multiple industries.
We had Gail Geronimos Introduce the event, Andrew and Daryl Grant were our Keynote speakers and talked about how the transition from traditional marketing to Internet Marketing has helped them. Sue Gardiner talked about copywriting for Internet Marketing. We had Matt and Amanda Clarkson who has developed an eBay business share their story. Barnaby De Palma from Alive online talked about Blogging, Social networks and SEO.
I’ll be speaking today (Day 2) about technology, automation, SPAM and metrics along with Monte Huebsch from AussieWeb Conversion who will be talking about Google Adwords, Meyrick Adams from Gen3 Media talk about his Email marketing solution. West Loh will be introducing online outsourcing options. Then Andrew and Daryl Grant will discuss Internet Strategy to be concluded with Gail Geronimos on “Putting it all together”
I’ve been rehearsing my talk, I’m covering quite a bit and when it comes to technology, it’s important to be succinct as possible. My job is to help the delegates understand how technology can help instead of confusing them with jargon and detail.
If you are at the workshop today, I’d love your comments, not only on my talk, but also my fellow speakers.
We sold out tickets to our workshop “How to Turbo-Boost your Business using Internet Marketing” over the weekend. This is 2-day event is being held at the Bardon Conference Centre in Brisbane this Thursday 3 April and Friday 4 April.
I’m now busy preparing my talk on the 2nd day which will be called “The Insider’s Guide to the Technology behind Internet Marketing”.
If you want to use our live webpage to see if any seats become available due to cancellations, click here or call me 07 3122 6022 and I can check on the system for you.
Here is Monte Huebsch from AussieWeb Conversion revealing his secret technique of measuring Google Adwords Pay-per-click performance to find the best keywords for Search Engine Optimisation.
Monte is one of our speakers at our upcoming workshop “How to turbo-boost your company using Internet Marketing“.