Welcome to Achaeus

Hi

I’m doing lots of work on fine tuning our metrics for online marketing.

What I really love about online marketing is that you can measure everything. But the trouble is you need to sort out what the key measures are to help work out what makes money and wha doesn’t.

So we’ve come from not being able to get the metrics we want to being overloaded with numbers that don’t make a lot of sense.

And the next job is to put together a simple report that doesn’t take forever to compile and tells the story at a glance. It’s a huge balancing act.

I’ve come across lots of resources, so that’s good. Now to reduce the complexity to simplicity. That’s hard.

And then working out the benchmarks is the next step. What is a good open rate? What should be the target for bounce rates? How many unique visitors should I aim for?

I know that there are lots of variables to consider in answering these questions. The trouble with online is that it’s all very new and most people are still sorting their way through the maze of numbers.

We are constantly improving out metrics and you should be doing that as well. The better you measure the better the results from your campaigns.

I’ll keep you posted on how we progress. I’d love to hear how you are managing your metrics.

Gail Geronimos