We’ve just finished our 2 day internet marketing workshop. A big job. It was go, go, go.
The big thing - we tested a new workshop model. Basically, keep the entry price low, provide great content with the very best speakers and have speakers sell their services at the workshop.
All worked (except 1 speaker who didn’t provide enough content).
Why this model? From a survey we did in February companies made it clear that they have no idea where to go to get the right suppliers. We heard horror stories about web developers who really screwed up websites because they didn’t understand marketing, people who paid the ‘Google Dumb Tax’ - in other words paid way too much for their Google ads, databases that were very broken and next to useless, etc, etc, etc.
I’ve paid dearly for some internet whoppers and I know how much that hurts.
The Internet Workshop covered all the essentials of what companies can do to get effective internet marketing working for them. I’m feeling pretty good about it right now - the feedback has been great. We need to ’smooth logistics out’ but basically all else hit the spot with our participants.
So I’m looking at how we can help companies get the right advice from the right suppliers - read, and not paying a motsa for it. Anyway watch this space.
Cheers
Gail Geronimos
Yesterday was Day 1 of our 2-day Internet marketing workshop at the Bardon Conference Centre in Brisbane.
In a packed house, we had our guest speakers presented to the delegates some new ways of getting the Internet and their websites to generate leads, get traffic and convert to sales. We have delegates from the SME, Government and Non-Profit sectors and in multiple industries.
We had Gail Geronimos Introduce the event, Andrew and Daryl Grant were our Keynote speakers and talked about how the transition from traditional marketing to Internet Marketing has helped them. Sue Gardiner talked about copywriting for Internet Marketing. We had Matt and Amanda Clarkson who has developed an eBay business share their story. Barnaby De Palma from Alive online talked about Blogging, Social networks and SEO.
I’ll be speaking today (Day 2) about technology, automation, SPAM and metrics along with Monte Huebsch from AussieWeb Conversion who will be talking about Google Adwords, Meyrick Adams from Gen3 Media talk about his Email marketing solution. West Loh will be introducing online outsourcing options. Then Andrew and Daryl Grant will discuss Internet Strategy to be concluded with Gail Geronimos on “Putting it all together”
I’ve been rehearsing my talk, I’m covering quite a bit and when it comes to technology, it’s important to be succinct as possible. My job is to help the delegates understand how technology can help instead of confusing them with jargon and detail.
If you are at the workshop today, I’d love your comments, not only on my talk, but also my fellow speakers.