Well, this internet business is a life of constant market testing.
Christian and I had a meeting with our Google Man, Monte Huebsch, yesterday. So much value. He gave us some great tips about the metrics of Google.
We have spent a LOT of time on our metrics. The beauty of the internet is that you can measure just about everything. Therein lies the problem. What are the key metrics and what are the benchmarks? Of, course they vary from company to company.
I’ll give you just 1 example.
Our Bounce Rate was horrible. Bounce rate is the % of visitors who visit your site for less than 10 seconds. It was way above 50%. Not good. We need to do more work split testing on our landing pages. We change just one aspect and test it over one week. We drop the lowest response landing page and then test another.
For the next few weeks we’ll be doing lots of testing. We’re getting lots of visitors through our google ads but they are not staying. Gotta to change that.
And each market is different.
So develop a good set of metrics (get help if you need to ) because this is the key to success if you are in the business of internet marketing. watch the figures at weekly meetings (or more often if necessary) and TEST, TEST, TEST.
Well, I’d better get onto that testing.
Cheers
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