Hi
I mentioned the metrics in my last blog. We sat down and went through the endless pages of reports and tracking each result through to find out exactly what each set of figures was telling us.
Then we went back to our trusted gurus and looked at what they did and what their advice was.
The end result - we changed:
- our sales letter
- our price
- our offer by including a deadline
Within a few hours we had 4 sales. Not bad.
What’s next?
We’ll now test our landing page to convert more visitors to sign ups and then to sales. We’ll also test a few more google ads.
We are also going to re-package the product so that we can keep the price down and we can then put a few more products out there.
So the New Year holds more testing for us. We’ll know exactly how this market behaves and we also have a few surprises in store.
Cheers
Well, this internet business is a life of constant market testing.
Christian and I had a meeting with our Google Man, Monte Huebsch, yesterday. So much value. He gave us some great tips about the metrics of Google.
We have spent a LOT of time on our metrics. The beauty of the internet is that you can measure just about everything. Therein lies the problem. What are the key metrics and what are the benchmarks? Of, course they vary from company to company.
I’ll give you just 1 example.
Our Bounce Rate was horrible. Bounce rate is the % of visitors who visit your site for less than 10 seconds. It was way above 50%. Not good. We need to do more work split testing on our landing pages. We change just one aspect and test it over one week. We drop the lowest response landing page and then test another.
For the next few weeks we’ll be doing lots of testing. We’re getting lots of visitors through our google ads but they are not staying. Gotta to change that.
And each market is different.
So develop a good set of metrics (get help if you need to ) because this is the key to success if you are in the business of internet marketing. watch the figures at weekly meetings (or more often if necessary) and TEST, TEST, TEST.
Well, I’d better get onto that testing.
Cheers
Hi
I was talking to a client last week and their big problem is delivery of their services. They have enough leads, in fact, they are having trouble keeping up with the number of leads.
Clients are getting dissatisfied because the level of service has slipped. My client simply does not have enough staff and is having trouble getting good staff. So we had a chat about the options.
And it was a blinding flash of the obvious!
The answer lay in outsourcing certain functions. The interesting point here is that this was not obvious to my client. He was too close to the action. His service delivery needed to be re-jigged but the re-arrangement was not difficult and could be quite easily managed. He saw just 2 options - totally in house or totally outsourced. But the answer was in a combination of solutions.
It needed a bit of lateral thinking but once he saw the solution then it was full steam ahead.
It sometimes takes an outside view to see all the options. One of my business advisers is just great at spotting these solutions. In fact, I feel a bit dumb at times - ‘how come I did not see that. It is so obvious!’
I’ve learnt that I cannot have an ‘outside’ perspective of my own business. Even though I am an adviser to clients it is impossible for me to play this role for my own business. I’m simply too close to it.
If you are hitting a few dry gullies then think about getting an adviser on board. You’ll be surprised what they can come up with.
Cheers