Hi
We’re now well into our internet business. It’s taking longer than I thought. There are lots of tricks and traps. In effect, its a new business, a startup. But, there are really great opportunities here. I’ve been surprised at the potential for increasing sales. The more I know the more revenue streams I can see for us to tap into.
Here are a few key things that I’ve learnt:
Some tricks…
- work out who the gurus are and copy them
- pay to learn from others, it’s too painful any other way
- look for models that will suit your business, but you’ll need to think laterally
- monitor, test and measure EVERYTHING OFTEN
- build a mastermind group to learn from each other. This is a new area and there are not that many people who really understand how it works
- get (in other words, pay for) a mentor with experience in internet sales
Some traps
- not focusing on traffic generation - 80% of effort should be on driving traffic to your site
- mediocre copy. In this business copy is king.
- copying websites that ‘look good’. They may look good but do they generate sales? Keep the objective clear: to increase sales
- paying exorbitant fees to marketing companies that don’t understand this business
- not understanding this business yourself. There is plenty of information available so go and read it
I’ll be passing on more about our experiences in later blogs.
Till then, cheers.
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