AdWords Editor is Google’s free downloadable offline adword management software. It allows you to work more intuitively with functions like bulk editing, fast navigation, and pre-upload review with direct synchronisation to your account.
One of the most time consuming functions of setting up a Google adwords campaign is setting up the keywords. If you have set up adwords campaigns, then you would understand how tedius it can be to setup the different matching options for a large number of keywords and to do bulk changes to adgroup settings.
There have been a number of different third party tools available to make these changes for you, but now you can work offline and synchronise directly with you account using AdWords Editor.
We’ve been using this for a while now and it still surprises me that people still setup adwords manually and physically type in the quotes (”) and brackets ([) for keyword match settings.
Here is a link to Google AdWords Editor available for download and use on PC and Mac.
Christian Bowman
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