When I first asked how to go about blogging someone said ‘just write something about anything’. Well, I’m a strategy person and I know that everything needs a theme or focus. So I then went looking for resources to understand the strategy behind blogging. They weren’t all that easy to find.
There’s lots about blogging but not much on how companies can use blogs in their marketing. After spending too much time and money on some pretty useless books, websites, etc, I finally found The Corporate Blogging Book.
Here’s why you should have a look at it:
- it gets to the point, short and sharp
- the focus is on how COMPANIES can use blogs to increase sales
- it give very good examples and links
- she covers micro businesses to major corporations
- she gives you a process to evaluate whether blogging is for your company
Here are some links:
thecorporatebloggingbook.com
Gail
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