Hi Achaeans
Christian and I are collecting some really amazing resources on emarkeing. Our heads are bursting with information. It’s a bit overwhelmimg!
It’s the classic web problem - access to all sorts of experts but which ones really know what they’re talking about?
We started this little journey in August 2006 and it has taken longer than expected. I shouldn’t be surprised I tell all my clients that. We now have sorted out our systems and processes. Not in great detail but we have a system in place. And we are progressing to the ‘finer detail’. That’s a good feeling.
The good news is that we are seeing some fantastic opportunities. There is a lot to this business and it needs attention to detail to make it work and build a business that makes money.
More in future blogs.
Cheers
Gail Geronimos
Hi
I have been totally frustrated by the rarity of people who can write really great sales copy. And I mean copy that actually sells.
So I’ve got together with some colleagues and come up with an idea that you may also be interested in. We have managed to get Pete Godfrey (one of the best) to run a 2 day workshop on sales copy to help us recruit a copywriter. And the really good news is that we have a few spare places.
If you are interested send me an email and I’ll get some information to you.
Have a good weekend.
Gail
AdWords Editor is Google’s free downloadable offline adword management software. It allows you to work more intuitively with functions like bulk editing, fast navigation, and pre-upload review with direct synchronisation to your account.
One of the most time consuming functions of setting up a Google adwords campaign is setting up the keywords. If you have set up adwords campaigns, then you would understand how tedius it can be to setup the different matching options for a large number of keywords and to do bulk changes to adgroup settings.
There have been a number of different third party tools available to make these changes for you, but now you can work offline and synchronise directly with you account using AdWords Editor.
We’ve been using this for a while now and it still surprises me that people still setup adwords manually and physically type in the quotes (”) and brackets ([) for keyword match settings.
Here is a link to Google AdWords Editor available for download and use on PC and Mac.
Christian Bowman
When I first asked how to go about blogging someone said ‘just write something about anything’. Well, I’m a strategy person and I know that everything needs a theme or focus. So I then went looking for resources to understand the strategy behind blogging. They weren’t all that easy to find.
There’s lots about blogging but not much on how companies can use blogs in their marketing. After spending too much time and money on some pretty useless books, websites, etc, I finally found The Corporate Blogging Book.
Here’s why you should have a look at it:
- it gets to the point, short and sharp
- the focus is on how COMPANIES can use blogs to increase sales
- it give very good examples and links
- she covers micro businesses to major corporations
- she gives you a process to evaluate whether blogging is for your company
Here are some links:
thecorporatebloggingbook.com
Amazon
Gail