In the last 5 months I have been to 1 emarketing workshop and 2 conferences. What really surprised me was that I was very lonely. There were hardly any entrepreneurial companies at any event.
In a total audience of 2,300 across the 3 events I found that quite amazing.
So, I’ve started talking about how SMEs (small to medium enterprises) can tap into this very exciting marketing opportunity. What I’ve learned is that most companies simply don’t understand the emarketing space.
It’s all too complex, they don’t know how the technology works, they don’t know how to incorporate this new marketing tool into their businesses, they don’t know how to modify products and services to supply to this market and they don’t know the resources that are available.
So, I’m going to focus on emarketing for SMEs.
We are doing lots of research to find out who’s who in the emarketing world. If you want to get up to speed then check in and I’ll share what we find out with you.
Gail Geronimos
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